SEO Basics with Nick Salzano

Nicholas Salzano Shares A Quick Guide on SEO Basics

Search Engine Optimisation is also known as SEO, which implies updating your website to improve its visibility on necessary/targeted search engine results pages (SERPs). 

The higher your website ranks, the more evident your online business is, and the more increased traffic and commerce your business is expected to make.

SEO is a vital component of online marketing because people direct millions of Google searches every day, usually with a financial purpose to obtain information regarding goods, merchandises, and services. 

Search is usually the main source of online traffic for businesses and enhances other marketing platforms. More comprehensive visibility and ranking in Google search results than your opponents can significantly affect your business health.

Creating a solid website design and straightforward navigation will assist search engines like Google and Bing index your website swiftly and efficiently. 

More importantly, this will give visitors a pleasant experience using your website and inspiring multiple/repeat visits. So it’s meriting acknowledging that Google is giving more consideration to user experience.

On-page SEO & Off-page SEO

The terminology on-page and off-page SEO characterise the SEO actions based on if you implement them on the website.

On-page SEO is everything that you can do on the website – from optimising technical aspects or content.

  • Keyword research
  • Title tag optimisation
  • Content optimisation
  • Internal linking
  • Page performance optimisation

The aim is to give both quality content and UX while explaining to search engines what the page is all about.

Off-page SEO is about generating backlinks to explain to search engines that your website has high domain and page authority. Link building includes methods like:

  • Guest blogging
  • Broken link building
  • Email outreach

Off-page SEO is also firmly combined with other sectors of digital marketing, such as branding and social media marketing, which have an oblique influence on developing the trust and authorisation of your website.

Identify that a profitable SEO strategy constitutes both on-page and off-page SEO activities.

Black hat SEO

It is a collection of wrong (and normally spammy) methods to increase the rankings of a website.

These methods can take you to the top of the Google search results in a short time. However, search engines will most apparently punish and forbid the website shortly or later.

White hat SEO

On the other hand, all the traditional SEO techniques adhere to the guidelines and edicts- comes under White hat SEO. It is a long-term approach in which rankings are a result of quality content, UI/UX practices, sound optimization, high-quality media assets, etc.

While SEO specialists acknowledge that “white hat” is the method to go, there are several hypotheses on the acceptability of different link building methods (that also includes link buying).

What are search engines looking for while evaluating a website?

  1. User experience
  2. The quality of your content
  3. Cross-device compatibility
  4. Relevancy
  5. Meta descriptions and title tags
  6. Authority
  7. Schema markup
  8. Domain name
  9. Headlines and permalinks

What are search engines not looking for while evaluating a website?

  1. Duplicated content
  2. Hidden text and links
  3. Keyword stuffing
  4. Link buying or excessive link exchanging.

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